Go South Coast-owned morebus is celebrating a decade of its successful m1 and m2 services in Poole and Bournemouth.
“We have come a long way since the introduction of these routes in 2004,” said Go South Coast Managing Director, Andrew Wickham. “m1 and m2 were the first of our morebus services in Dorset – and we started it all with 30 brand new low floor buses.
“Since that time, our passengers have enjoyed a period of continuous improvement – including route extensions, Near Field Communications (NFC) encoded bus stop displays, the introduction of our smartcard – The Key – and a £5.5m investment in a further 36 buses.”
For morebus, innovation is key. In 2012, the operator was among the first in the region to offer free WiFi for passengers. The firm is also poised to introduce special USB charging points to all of its m1 and m2 vehicles.
“Our aim, always, is to listen to what our passengers want from bus services in the area – and respond accordingly. I feel we’ve got it right so far,” added Andrew. “We have worked in close partnership with Bournemouth Borough Council and the Borough of Poole to increase the number of people using buses in the region.
“It’s been an incredibly successful era and I’d like to congratulate the entire morebus team for making it so. I look forward to further service enhancements as we head into our next 10 years with m1 and m2.”