Padam tests new on-demand incentive in Brussels

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BELGIUM

DRT provider Padam is trialling a new project to encourage the use of demand responsive transport in the Brussels area. The new ‘Adamo’ project allows residents of the eastern and southern parts of the the Brussels region to travel by DRT to the Théâtre Royal de La Monnaie for cultural events, offering an additional alternative to the use of private cars.

A carbon assessment carried out by the theatre revealed that a significant lever for reducing its emissions lies in the transportation of its audience. Coupled with road congestion, the late finishing time of shows, the sometimes long distances travelled, and the absence of alternatives considered to be reliable led the theatre to experiment with a transport on demand offering.

“By grouping the trips, Adamo also aims to be more efficient than a simple taxi,” explained Guillaume Servonnat, Project Manager at operator Espaces Mobilités.

The service has been available since 28 October, and theatre-goers who use the service are rewarded with a drink at the opera bar. An extension of the zone of operation is being examined.