Oxford Bus Company’s innovative new ride-sharing service is called PickMeUp. Andy Izatt went to the launch last Thursday
Oxford Bus Company has launched what it describes as an ‘intelligent’ algorithm-based, on-demand, ride-sharing service called PickMeUp. It enables a passenger using an app developed in conjunction with Via, a US-based marketing company specialising in ride-sharing technology, to book a ride on a minibus between any two of 1,906 virtual bus stops in the ‘Eastern Arc’ of Oxford. […]
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