State-owned Northern Ireland transport operator Translink has been unveiled as the public transport partner for Londonderry’s year as UK City of Culture.
Shona McCarthy, Chief Executive of Culture Company 2013, said: “We are delighted Translink has become our public transport partner. With over one million visitors expected to participate in our fantastic programme of events it is a very fitting relationship and we look forward to working with Translink in the year ahead. This new initiative gives us the opportunity to engage with audiences not just in Northern Ireland, but throughout the whole of Ireland.”
Translink launched its support of City of Culture by providing transport for over 150 senior citizens from across Londonderry to attend the Afternoon Tea Dance, the first event to take place at The Venue, the much anticipated flagship venue for 2013.
In addition to PR and marketing support, the company will also support a range of events across the City of Culture programme throughout the year with provision of transport for artists, schools and community groups.
Lynda Shannon, Translink Communications Manager, said: “Londonderry City of Culture is a significant milestone in the cultural, social and economic history of Northern Ireland and as a key element of the region’s infrastructure, Translink is delighted to play a central and active role in the year’s events.
“With thousands of additional visitors expected to enjoy Londonderry’s rich cultural diversity during 2013, Translink is looking forward to helping more people get to and around the city and to add to their overall visitor experience.
“2013 is already a momentous year for Translink with the reopening of the Coleraine to Londonderry railway line and we look forward to working with Culture Company on a creative project to celebrate this historic occasion.”