Alpine joins The Guild

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Alpine Travel has reached the dizzying heights of being a member of the Guild of British Coach Operators after meeting the rigorous criteria to join the 23-strong operator group.

Guild Chairman John Johnson of Johnsons’ Henley-in-Arden, said: “We are absolutely delighted to welcome into the Guild such a well respected operator with a reputation for quality. This expands our portfolio of quality assured companies who can offer the best in coach travel.”

Chris Owens, Managing Director of Llandudno-based Alpine is of course, also the current CPT President. He said: “I am delighted to have met the demanding standards required to join the Guild of British Coach Operators. This is a tremendous endorsement of the quality of our business and of the excellent staff at Alpine.

“We are also proud to be the only Welsh operator currently in the Guild. I look forward to working with my fellow Guild members to raise our standards and profile even further in 2014.”

In welcoming Alpine, Ian Luckett of Fareham-based Lucketts, the Guild’s Treasurer, highlighted some of the benefits of Guild membership.

“The Guild provides an excellent forum for owners to meet to share best practice and to help benchmark their operations against some of the best operators in the coach industry. I look forward to Chris and Alpine playing an active role in the Guild.”

The Guild was established in 1985 to promote and market the services of its members, all of whom commit to meeting the highest quality standards, assured by regular independent audits.

Prospective members are required to achieve a 100% pass before being accepted into the organisation’s membership. The Guild is also registered as a Driver CPC training centre, giving members access to a suite of courses specifically designed for the coach industry.