Busworld Kortrijk beats financial gloom

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The 21st Busworld Kortrijk trade show was an outstanding success, organisers said.

The nine halls and a marquee covered 61,000 square meters and held 340 exhibitors coming from 32 countries, including 70 busbuilders with important premieres.

Approximately 31,698 visitors came to Busworld Kortrijk from 118 countries, as far away as China, Japan, India and South America. In addition, 145 specialist journalists from all over the world were at Kortrijk Xpo to cover the event.

During the week-long event (October 20 – 26), the event’s website busworld.org was visited by nearly 28,000 visitors, 30% up on the previous show in 2009.

Reflecting the changing nature of communication, Busworld also embraced social media, with extensive use made of Facebook and Twitter. Indeed, for the first time ever, all information about the event was available on a mobile app. The full exhibitor list, floorplans, news and everything visitors needed to know about the fair and relaxing in Kortrijk, was combined in a handy tool. Interestingly, the app was used by 1,200 people.

The date for the next Busworld Kortrijk has also been confirmed – October 18 to 23, 2013