Go North East launches mobile ticketing

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Go North East (GNE) has partnered with Corethree to develop a mobile ticketing system for passengers. The new service was launched on February 8.

The Corethree mobile platform, Core Engine, delivers both service information and mobile ticketing to passengers using iPhone, Blackberry and Android smartphone devices.

Dave Lynch, group technology and procurement director at the Go Ahead Group, said: “We are constantly looking at new ways to improve and innovate services for our customers. We’re fully aware of the importance of smartphones and their rapid up-take. We wanted to offer a solution to provide our customers with a greater choice and flexibility when it comes to their travel needs.

“M-tickets are a natural extension of our key branded smart media retail platform and will be available through customers’ mobile phones, making it simple, convenient and safe to buy new or ‘top up’ existing tickets.”

Go North East specifically asked for the mobile ticketing to be fraud resilient.

To this end, Corethree has implemented multiple-layer security incorporating variables such as colour, words and moving digital watermark into the m-ticket. M-tickets are clear and simple to view by GNE staff, but present a highly complex conundrum to anyone wishing to copy it illegally. These anti-fraud variables automatically change at a frequency specified by GNE, such as every hour, day or week.

It was also paramount users should have the ability to access their purchased tickets when in offline mode, should they find themselves outside of WIFI or 3G coverage they can still activate their tickets and use them.

The app is currently in acceptance testing, with launch planned for later in Q1 this year.

For more information visit www.corethree.net or call 0845 557 0475.