NatEx Coach Tracker a success

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National Express is on track to get a million unique visitors to its online coach monitoring service during its first full year of operation.

Last year, NX became the first passenger transport company to allow people to monitor coach services in real-time with its web-based tracking facility, Coach Tracker, designed by uTrack.

The system enables people to check if a coach is on time, see when a vehicle is due to arrive at any given station or stop or search for alternative departure times.

Performance has been consistently strong, with the site receiving a peak of almost 200,000 visits in March as people turned to technology to track vehicles during the cold weather.

The majority of people access Coach Tracker using a mobile device showing the service is particularly useful to people on the move.

Tom Stables, Managing Director UK Coach said: “We are completely committed to delivering the best possible service to our customers, both on and off the coach. First class communication is an essential part of this and we are proud to be ahead of the curve with Coach Tracker, which is one of a number of industry-leading ways we strive to keep our customers informed. Coach Tracker’s success shows people are voting with their fingers and truly value the ability to monitor their National Express coach online”.

uTrack Managing Director Eamonn Hughes added: “As site visits show, Coach Tracker really comes into its own during poor weather conditions as people seek the reassurance of being able to monitor the progress of their vehicle”.

He added: “In today’s world people increasingly expect to be able to access information at the touch of a button and Coach Tracker enables people to access information the information they need of coach services all year-round.”