As the UK moves up to the ‘third most admired country’ in the world in Anholt-GfK Roper NBI’s latest figures, the Office for National Statistics’ data for August suggests Britain’s strong inbound trend is set to remain stable.
VisitBritain CEO Sandie Dawe, said: “These August 2011 figures show real signs of stability in what has been a strong year to date. 3.1m visitors enjoyed Britain this August, with 2011 figures 3% higher than during the first eight months of 2010.
“Visitor spending was at a record high for August, 3% higher than 2010. Following record levels in June and July, this has resulted in a 4% increase (£0.4bn) in earnings so far in 2011, a total of £11.65bn.
“We’ve started our biggest tourism marketing campaign for 10 years. The UK is recovering its international appeal with double digit holiday growth in the first quarter and promising figures during our peak Summer months.
“Coupled with the UK’s recent improvement in overseas sentiment, these August figures provide us with a good platform.”